{"id":1819,"date":"2020-04-16T00:56:12","date_gmt":"2020-04-15T22:56:12","guid":{"rendered":"http:\/\/www.hrdevelopment.cz\/?post_type=product&#038;p=1819"},"modified":"2020-04-16T02:34:19","modified_gmt":"2020-04-16T00:34:19","slug":"vyroba-hr-naborove-video","status":"publish","type":"product","link":"https:\/\/www.hrdevelopment.cz\/?product=vyroba-hr-naborove-video","title":{"rendered":"Tvorba HR (n\u00e1borov\u00e9ho) videa"},"content":{"rendered":"<h2>TVORBA HR (n\u00e1borov\u00e9ho) videa<\/h2>\n<blockquote><p><em>P\u0159edstavte ten nejpoutav\u011bj\u0161\u00ed &#8222;trailer&#8220; na va\u0161\u00ed firmu sv\u00fdm budouc\u00edm i sou\u010dasn\u00fdm zam\u011bstnanc\u016fm. A\u0165 tak\u00e9 va\u0161i obchodn\u00ed partne\u0159i a z\u00e1kazn\u00edci v\u011bd\u00ed, \u017ee jsou stejn\u011b, jako va\u0161i zam\u011bstnanci v t\u011bch nejlep\u0161\u00edch rukou.<\/em><\/p><\/blockquote>\n<p>M\u00e1te na v\u00fdb\u011br mezi p\u0159e\u010dten\u00edm 5-ti stran dlouh\u00e9ho textu nebo mo\u017enost\u00ed pustit si kr\u00e1tk\u00e9, nap\u0159. minutov\u00e9, video, kter\u00e9 V\u00e1m nav\u00edc dop\u0159eje i obraz a zvuk. Jakou formu zdroje informac\u00ed si zvol\u00edte? Odpov\u011b\u010f se nab\u00edz\u00ed. Video p\u0159edstavuje v dne\u0161n\u00ed dob\u011b <strong>nejefektivn\u011bj\u0161\u00ed zp\u016fsob Inter\/ Intra firemn\u00ed komunikace<\/strong>. Jedn\u00e1 se o trend dne\u0161n\u00ed doby, av\u0161ak spousta firem je\u0161t\u011b tento modern\u00ed zp\u016fsob komunikace v\u016fbec nevyu\u017e\u00edv\u00e1. Je\u0161t\u011b v tomto roce m\u016f\u017eete b\u00fdt krok p\u0159ed konkurenc\u00ed. Nebude to m\u00edt dlouh\u00e9ho trv\u00e1n\u00ed\u00a0a bez video marketingu se u\u017e \u017e\u00e1dn\u00e1 \u00fasp\u011b\u0161n\u00e1 firma neobejde.<br \/>\nVideo marketing je aktu\u00e1ln\u011b nejefektivn\u011bj\u0161\u00ed forma nejen online marketingu. D\u00edky videu c\u00edlen\u011b komunikujete nejen se sv\u00fdmi obchodn\u00edmi partnery a z\u00e1kazn\u00edky, ale tak\u00e9 se sv\u00fdmi sou\u010dasn\u00fdmi, \u010di budouc\u00edmi zam\u011bstnanci.<br \/>\nVzhledem k aktu\u00e1ln\u00ed situaci na trhu pr\u00e1ce jsme se rozhodli aktivn\u011b pom\u00e1hat tak\u00e9 v t\u00e9to oblasti. A jak jinak, ne\u017e op\u011bt origin\u00e1ln\u00edm a funk\u010dn\u00edm zp\u016fsobem, kter\u00fd je nyn\u00ed aktu\u00e1ln\u00edm trendem a brzy zcela nov\u00fdm standardem \u2013 p\u0159edstavujeme revoluci v komunikaci Intra \/ inter firemn\u00ed komunikace. P\u0159edstavujeme HR n\u00e1borov\u00e1 videa\u2026<\/p>\n<p><em>Po 14-ti dnech: \u201eJsme zavaleni CV\u201c \u2013 6000 shl\u00e9dnut\u00ed. Co dodat? Aktu\u00e1ln\u011b 109 070 zhl\u00e9dnut\u00ed. Ka\u017ed\u00fd detail rozhoduje o \u00fasp\u011b\u0161nosti. Smutn\u00e1 zpr\u00e1va? Lid\u00e9 p\u0159est\u00e1vaj\u00ed nebo p\u0159estali \u010d\u00edst \ud83d\ude41 <a href=\"http:\/\/dealer.skoda-auto.cz\/dealers\/autoklever\" target=\"_blank\" rel=\"noopener noreferrer\">Odkaz ve videu na Va\u0161i str\u00e1nku<\/a> <strong>&#8222;a je to&#8220; :-), <a href=\"http:\/\/www.firemnikultury.cz\" target=\"_blank\" rel=\"noopener noreferrer\">sou\u010dasn\u011b s dal\u0161\u00edmi pomocn\u00edky je \u00fasp\u011bch na cest\u011b<\/a>.<\/strong><\/em><\/p>\n<p><iframe title=\"Kari\u00e9ra v AUTOKLEVER\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/yP-THpx6uFA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><em>Dal\u0161\u00ed n\u00e1borov\u00e9 video z produkce KONFUCIUS, tentokr\u00e1t v\u00fdrobn\u00ed firma v Nov\u00e9m Ji\u010d\u00edn\u011b s rodinn\u00fdm z\u00e1zem\u00edm a skv\u011bl\u00fdmi pracovn\u00edmi podm\u00ednkami.<\/em><\/p>\n<p><iframe title=\"N\u00e1borov\u00e9 HR video pro MS technik\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/bK47smvx_SM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><em><strong>Chcete skv\u011blou pr\u00e1ci? <a href=\"http:\/\/www.technomont.cz\/volna-mista\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kontaktujte Technomont<\/a><\/strong><\/em><\/p>\n<p><iframe title=\"Technomont Fr\u00fddek-M\u00edstek s.r.o.\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/Wzf9nv_uC10?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><b>A jak se HR video rod\u00ed?<\/b><\/p>\n<p><iframe title=\"Zrozen\u00ed HR - n\u00e1borov\u00e9ho videa z d\u00edlny KONFUCIUS\u00ae\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/fE_uw0c7B_Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Kari\u00e9ra v Residomo &#8211; HR video na konkr\u00e9tn\u00ed pozice<\/p>\n<p><iframe title=\"Pracovn\u00ed p\u0159\u00edle\u017eitost v RESIDOMO\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/tWI-_MUIN3g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Kr\u00e1tk\u00e9 image video: Bumper reklama na soci\u00e1ln\u00ed s\u00edt\u011b \ud83d\ude42<\/p>\n<p><iframe title=\"Kr\u00e1tk\u00e1 upout\u00e1vka pou\u017eiteln\u00e1 nap\u0159\u00edklad jako \u00favodn\u00ed video na firemn\u00ed Facebook str\u00e1nce.\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/he466a_31RE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2><strong>HR a<\/strong>\u00a0<strong>Instrukt\u00e1\u017en\u00ed video<\/strong><\/h2>\n<p>Pro\u010d? V\u0161ichni zn\u00e1me aktu\u00e1ln\u00ed situaci na trhu v\u00a0r\u00e1mci zaji\u0161t\u011bn\u00ed a udr\u017een\u00ed kvalitn\u00edch zam\u011bstnanc\u016f a sou\u010dasn\u011b rostouc\u00ed nez\u00e1jem o v\u011bt\u0161inu d\u0159\u00edve funk\u010dn\u00edch kan\u00e1l\u016f, kdy z\u00e1kazn\u00edci i potenci\u00e1ln\u00ed zam\u011bstnanci p\u0159ij\u00edmaj\u00ed informace pouze nejjednodu\u0161\u0161\u00ed a nejp\u0159irozen\u011bj\u0161\u00ed formou. Nemus\u00edme se dlouho zam\u00fd\u0161let a je z\u0159ejm\u00e9, \u017ee aktu\u00e1ln\u00edm komunika\u010dn\u00edm kan\u00e1lem \u010d\u00edslo 1 mezi firmami a ve\u0159ejnost\u00ed je video kan\u00e1l. A\u0165 u\u017e formou vide\u00ed na webov\u00e9 prezentaci firmy nebo v\u00a0podkladech jednotliv\u00fdch zam\u011bstnanc\u016f (tablet na jedn\u00e1n\u00ed, notebook \u2013 uk\u00e1zka), nap\u0159. obchodn\u00edk\u016f, tak\u00e9 formou emailov\u00e9 komunikace s\u00a0odkazy na YouTube videa nebo p\u0159\u00edmo vlastn\u00ed YouTube kan\u00e1l, tak prezentace na ve\u0159ejnosti, jako jsou nap\u0159. Ob\u0159\u00ed obrazovky ve Foru Nov\u00e1 Karol\u00edna a v\u00a0neposledn\u00ed \u0159ad\u011b soci\u00e1ln\u00ed s\u00edt\u011b, nap\u0159. LinkedIn, Facebook, Google, Twitter, Instagram, atd. <b>Jasn<\/b><b>\u00e9<\/b><b>, <\/b><b>kr\u00e1tk<\/b><b>\u00e9 <\/b><b>video je pro sou\u010dasn\u00e9ho aktivn\u00edho \u010dlov\u011bka <\/b><b>nejakceptovan\u011bj\u0161\u00ed komunika\u010dn\u00ed kan\u00e1l, <\/b><b>automaticky zapojuje v\u00edce smysl\u016f<\/b><b>, <\/b>mnohem l\u00e9pe se pamatuje a p\u0159edev\u0161\u00edm je NEJM\u00c9N\u011a NAM\u00c1HAV\u00c9 NEJRYCHLEJI SHL\u00c9DNOUT, P\u0158ESN\u011a TO, CO POT\u0158EBUJEME SD\u011aLIT.<\/p>\n<p><iframe title=\"...kde jinde.\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/_7OEsDcF0co?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2><strong>D\u016fle\u017eit\u00e9 informace<\/strong><\/h2>\n<p>Video je dnes st\u00e1le v\u00edce up\u0159ednost\u0148ovan\u00fdm komunika\u010dn\u00edm n\u00e1strojem. Pokud chcete komunikovat s ve\u0159ejnost\u00ed, se zam\u011bstnanci, se z\u00e1kazn\u00edky, pou\u017e\u00edvejte k tomu videa. Div\u00e1k mj. zapojuje v\u00edce smysl\u016f &#8211; o to l\u00e9pe si pamatuje. Jednou nato\u010den\u00e9 video m\u016f\u017ee shl\u00e9dnout nekone\u010dn\u00e9 mno\u017estv\u00ed osob na nep\u0159ebern\u00e9m mno\u017estv\u00ed komunika\u010dn\u00edch, prodejn\u00edch, PR a dal\u0161\u00edch kan\u00e1l\u016f\u2026<br \/>\nA\u0165 u\u017e jsou to:<br \/>\n<strong>Z\u00e1kazn\u00edci<\/strong> \u2013 formou reklam, image vide\u00ed, sout\u011b\u017e\u00ed, prodejn\u00edch vide\u00ed, po\u0159ad\u016f<br \/>\n<strong>Zam\u011bstnanci<\/strong> \u2013 formou n\u00e1borov\u00fdch, instrukt\u00e1\u017en\u00edch, motiva\u010dn\u00edch, v\u00fdukov\u00fdch vide\u00ed<br \/>\n<strong>Obchodn\u00edci a obchodn\u00ed partne\u0159i<\/strong>\u00a0\u2013 formou prezenta\u010dn\u00edch a obchodn\u00edch vide\u00ed, popis\u016f v\u00fdrobk\u016f a slu\u017eeb, jednodu\u0161e a nezam\u011bniteln\u00e1 prezentace, kterou m\u00e1te pod kontrolou\u2026PR videa o firm\u011b a soci\u00e1ln\u00ed p\u0159\u00ednosnosti, apod.<\/p>\n<p><strong><em>Pro v\u00edce informac\u00ed volejte: Jan Kova\u010d &#8211; 733 556 555<\/em><\/strong><\/p>\n<p><em>Po 14-ti dnech: \u201eJsme zavaleni CV\u201c \u2013 6000 shl\u00e9dnut\u00ed. Co dodat? Aktu\u00e1ln\u011b 108.000 shl\u00e9dnut\u00ed. Ka\u017ed\u00fd detail rozhoduje o \u00fasp\u011b\u0161nosti. Smutn\u00e1 zpr\u00e1va? Lid\u00e9 p\u0159est\u00e1vaj\u00ed nebo p\u0159estali \u010d\u00edst \ud83d\ude41 <a href=\"http:\/\/dealer.skoda-auto.cz\/dealers\/autoklever\">Odkaz ve videu na Va\u0161i str\u00e1nku<\/a> <strong>&#8222;a je to&#8220; :-), <a href=\"http:\/\/www.firemnikultury.cz\">sou\u010dasn\u011b s dal\u0161\u00edmi pomocn\u00edky je \u00fasp\u011bch na cest\u011b<\/a>.<\/strong><\/em><\/p>\n<p><iframe title=\"Kari\u00e9ra v AUTOKLEVER\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/yP-THpx6uFA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2>S propagac\u00ed a funk\u010dn\u00edm publikov\u00e1n\u00edm V\u00e1m samoz\u0159ejm\u011b pom\u016f\u017eeme!<\/h2>\n<h2>Pro\u010d HR \/ PR image videa?<\/h2>\n<ul class=\"checked bordered\">\n<li>Lid\u00e9, kter\u00e9 tak\u00e9 hled\u00e1te, mo\u017en\u00e1 pr\u00e1v\u011b kon\u010d\u00ed \u0161kolu a p\u0159em\u00fd\u0161l\u00ed o sv\u00e9 budoucnosti. Samoz\u0159ejm\u011b tr\u00e1v\u00ed mnoho \u010dasu na soci\u00e1ln\u00edch s\u00edt\u00edch<\/li>\n<li>v\u011bt\u0161\u00ed pov\u011bdom\u00ed o va\u0161\u00ed zna\u010dce<\/li>\n<li>v\u00edce proklik\u016f na va\u0161e webov\u00e9 str\u00e1nky<\/li>\n<li>1 minuta videa m\u00e1 hodnotu cca 1,8 milionu slov<\/li>\n<li>n\u00e1v\u0161t\u011bvn\u00edci, kte\u0159\u00ed se pod\u00edvaj\u00ed na video, z\u016fstanou o 2 minuty d\u00e9le na va\u0161em webu<\/li>\n<li>20% n\u00e1v\u0161t\u011bvn\u00edk\u016f va\u0161eho webu si p\u0159e\u010dte text, 80% si prohl\u00e9dne stejn\u00fd obsah formou videa<\/li>\n<li>pravd\u011bpodobnost, \u017ee dos\u00e1hnete sv\u00e9ho c\u00edle roste s videem a\u017e o 64%<\/li>\n<li>web obsahuj\u00edc\u00ed video m\u00e1 50-kr\u00e1t v\u011bt\u0161\u00ed \u0161anci za\u0159adit se mezi odkazy na prvn\u00ed str\u00e1nce Googlu<\/li>\n<li>cca 87% u\u017eivatel\u016f soci\u00e1ln\u00edch s\u00edt\u00ed sleduje videa \u2013 p\u0159\u00edsp\u011bvky s videem zaujmou a\u017e 3x v\u00edce<\/li>\n<li>video je to, \u010demu va\u0161i z\u00e1kazn\u00edci budou v\u011bnovat st\u00e1le v\u011bt\u0161\u00ed a v\u011bt\u0161\u00ed pozornost<\/li>\n<li>v\u00edce ne\u017e 1 bilion u\u017eivatel\u016f nav\u0161t\u00edv\u00ed YouTube video kan\u00e1ly ka\u017ed\u00fd m\u011bs\u00edc<\/li>\n<li>v roce 2020 tvo\u0159\u00ed a\u017e 90% cel\u00e9ho internetov\u00e9ho prostoru, chcete v t\u00e9to spole\u010dnosti chyb\u011bt?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Uveden\u00e1 cena obsahuje:<\/p>\n<p><strong>Preprodukci:<\/strong> N\u00e1vrh sc\u00e9n\u00e1\u0159e, konzultace +\u00a0<strong>Produkci:<\/strong>\u00a0Nat\u00e1\u010den\u00ed, kamera, sv\u011btla, re\u017eie +\u00a0<strong>Voice over:<\/strong>\u00a0Nahr\u00e1vac\u00ed studio (dabing) +\u00a0<strong>Postprodukci:<\/strong>\u00a0St\u0159ih videa v max. doporu\u010den\u00e9 d\u00e9lce 2 min., obrazov\u00e1 a zvukov\u00e1 postprodukce (barvy, ruchy, titulky, efekty) +\u00a0<strong>P\u0159ed\u00e1n\u00ed hotov\u00e9ho d\u00edla (Full HD, 4K).<\/strong><\/p>\n<p>Uveden\u00e1 cena neobsahuje: (tuto slu\u017ebu poskytujeme v n\u00e1vaznosti na vytvo\u0159en\u00e9 video)<\/p>\n<p><strong>Propagace:<\/strong>\u00a0\u2013 publikov\u00e1n\u00ed, efektivn\u00ed zac\u00edlen\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch a funk\u010dn\u00edch m\u00e9di\u00edch.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"featured_media":1824,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[175],"product_tag":[172,173,174,144,176],"class_list":{"0":"post-1819","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-konfucius-video-produkce","7":"product_tag-hr-video","8":"product_tag-naborove-video","9":"product_tag-recruitment","10":"product_tag-video","11":"product_tag-video-produkce","12":"it-has-gallery","14":"first","15":"instock","16":"virtual","17":"taxable","18":"purchasable","19":"product-type-simple"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.hrdevelopment.cz\/index.php?rest_route=\/wp\/v2\/product\/1819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hrdevelopment.cz\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.hrdevelopment.cz\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hrdevelopment.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1819"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hrdevelopment.cz\/index.php?rest_route=\/wp\/v2\/media\/1824"}],"wp:attachment":[{"href":"https:\/\/www.hrdevelopment.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1819"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.hrdevelopment.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=1819"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.hrdevelopment.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=1819"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.hrdevelopment.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=1819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}