{"id":1835,"date":"2020-05-04T09:41:26","date_gmt":"2020-05-04T07:41:26","guid":{"rendered":"http:\/\/www.hrdevelopment.cz\/?post_type=product&#038;p=1835"},"modified":"2020-05-04T11:19:05","modified_gmt":"2020-05-04T09:19:05","slug":"tvorba-pr-videa","status":"publish","type":"product","link":"https:\/\/www.hrdevelopment.cz\/?product=tvorba-pr-videa","title":{"rendered":"Tvorba PR videa"},"content":{"rendered":"<h2>TVORBA PR reprezenta\u010dn\u00edho videa (&#8222;Trailer na va\u0161i firmu&#8220;)<\/h2>\n<blockquote><p><em>P\u0159edstavte ten nejpoutav\u011bj\u0161\u00ed &#8222;trailer&#8220; na va\u0161\u00ed firmu. Va\u0161i z\u00e1kazn\u00edci a dodavatel\u00e9 budou v\u011bd\u011bt, \u017ee jsou v t\u011bch nejlep\u0161\u00edch rukou. Stejn\u011b dob\u0159e takov\u00fd trailer p\u016fsob\u00ed na va\u0161e sou\u010dasn\u00e9 i budouc\u00ed zam\u011bstnance.<\/em><\/p><\/blockquote>\n<p>M\u00e1te na v\u00fdb\u011br mezi p\u0159e\u010dten\u00edm 5-ti stran dlouh\u00e9ho textu nebo mo\u017enost\u00ed pustit si kr\u00e1tk\u00e9, nap\u0159. minutov\u00e9, video, kter\u00e9 V\u00e1m nav\u00edc dop\u0159eje i obraz a zvuk. Jakou formu zdroje informac\u00ed si zvol\u00edte? Odpov\u011b\u010f se nab\u00edz\u00ed. Video p\u0159edstavuje v dne\u0161n\u00ed dob\u011b <strong>nejefektivn\u011bj\u0161\u00ed zp\u016fsob Inter\/ Intra firemn\u00ed komunikace<\/strong>. Jedn\u00e1 se o trend dne\u0161n\u00ed doby, av\u0161ak spousta firem je\u0161t\u011b tento modern\u00ed zp\u016fsob komunikace v\u016fbec nevyu\u017e\u00edv\u00e1. Je\u0161t\u011b v tomto roce m\u016f\u017eete b\u00fdt krok p\u0159ed konkurenc\u00ed. Nebude to m\u00edt dlouh\u00e9ho trv\u00e1n\u00ed\u00a0a bez video marketingu se u\u017e \u017e\u00e1dn\u00e1 \u00fasp\u011b\u0161n\u00e1 firma neobejde.<br \/>\nVideo marketing je aktu\u00e1ln\u011b nejefektivn\u011bj\u0161\u00ed forma nejen online marketingu. D\u00edky videu c\u00edlen\u011b komunikujete nejen se sv\u00fdmi obchodn\u00edmi partnery a z\u00e1kazn\u00edky, ale tak\u00e9 se sv\u00fdmi sou\u010dasn\u00fdmi, \u010di budouc\u00edmi zam\u011bstnanci.<\/p>\n<p><iframe title=\"PR video CGB laborato\u0159e, a.s.\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/iuMw9kxLrW4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Nemus\u00edme se dlouho zam\u00fd\u0161let a je z\u0159ejm\u00e9, \u017ee aktu\u00e1ln\u00edm komunika\u010dn\u00edm kan\u00e1lem \u010d\u00edslo 1 mezi firmami a ve\u0159ejnost\u00ed je video kan\u00e1l. A\u0165 u\u017e formou vide\u00ed na webov\u00e9 prezentaci firmy nebo v podkladech jednotliv\u00fdch zam\u011bstnanc\u016f (tablet na jedn\u00e1n\u00ed, notebook \u2013 uk\u00e1zka), nap\u0159. obchodn\u00edk\u016f, tak\u00e9 formou emailov\u00e9 komunikace s odkazy na YouTube videa nebo p\u0159\u00edmo vlastn\u00ed YouTube kan\u00e1l a v neposledn\u00ed \u0159ad\u011b soci\u00e1ln\u00ed s\u00edt\u011b, nap\u0159. LinkedIn, Facebook, Google, Twitter, Instagram, atd. <b>Jasn<\/b><b>\u00e9<\/b><b>, <\/b><b>kr\u00e1tk<\/b><b>\u00e9 <\/b><b>video je pro sou\u010dasn\u00e9ho aktivn\u00edho \u010dlov\u011bka <\/b><b>nejakceptovan\u011bj\u0161\u00ed komunika\u010dn\u00ed kan\u00e1l, <\/b><b>automaticky zapojuje v\u00edce smysl\u016f<\/b><b>, <\/b>mnohem l\u00e9pe se pamatuje a p\u0159edev\u0161\u00edm je NEJM\u00c9N\u011a NAM\u00c1HAV\u00c9 NEJRYCHLEJI SHL\u00c9DNOUT, P\u0158ESN\u011a TO, CO POT\u0158EBUJEME SD\u011aLIT.<\/p>\n<h2><strong>D\u016fle\u017eit\u00e9 informace<\/strong><\/h2>\n<p>Video je dnes st\u00e1le v\u00edce up\u0159ednost\u0148ovan\u00fdm komunika\u010dn\u00edm n\u00e1strojem. Pokud chcete komunikovat s ve\u0159ejnost\u00ed, se zam\u011bstnanci, se z\u00e1kazn\u00edky, pou\u017e\u00edvejte k tomu videa. Div\u00e1k mj. zapojuje v\u00edce smysl\u016f &#8211; o to l\u00e9pe si pamatuje. Jednou nato\u010den\u00e9 video m\u016f\u017ee shl\u00e9dnout nekone\u010dn\u00e9 mno\u017estv\u00ed osob na nep\u0159ebern\u00e9m mno\u017estv\u00ed komunika\u010dn\u00edch, prodejn\u00edch, PR a dal\u0161\u00edch kan\u00e1l\u016f\u2026<br \/>\nA\u0165 u\u017e jsou to:<br \/>\n<strong>Z\u00e1kazn\u00edci<\/strong> \u2013 formou reklam, image vide\u00ed, sout\u011b\u017e\u00ed, prodejn\u00edch vide\u00ed, po\u0159ad\u016f<br \/>\n<strong>Zam\u011bstnanci<\/strong> \u2013 formou n\u00e1borov\u00fdch, instrukt\u00e1\u017en\u00edch, motiva\u010dn\u00edch, v\u00fdukov\u00fdch vide\u00ed<br \/>\n<strong>Obchodn\u00edci a obchodn\u00ed partne\u0159i<\/strong>\u00a0\u2013 formou prezenta\u010dn\u00edch a obchodn\u00edch vide\u00ed, popis\u016f v\u00fdrobk\u016f a slu\u017eeb, jednodu\u0161e a nezam\u011bniteln\u00e1 prezentace, kterou m\u00e1te pod kontrolou\u2026PR videa o firm\u011b a soci\u00e1ln\u00ed p\u0159\u00ednosnosti, apod.<\/p>\n<p><strong><em>Pro v\u00edce informac\u00ed volejte: Jan Kova\u010d &#8211; 733 556 555<\/em><\/strong><\/p>\n<p><iframe title=\"PR video Semperflex Optimit\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/JFt06VASJ20?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><iframe title=\"PR video DAS Fr\u00fddek M\u00edstek\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/KNHksC4Ko0E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2>S propagac\u00ed a funk\u010dn\u00edm publikov\u00e1n\u00edm V\u00e1m samoz\u0159ejm\u011b pom\u016f\u017eeme!<\/h2>\n<h2>Pro\u010d HR \/ PR image videa?<\/h2>\n<ul class=\"checked bordered\">\n<li>Lid\u00e9, kter\u00e9 tak\u00e9 hled\u00e1te, mo\u017en\u00e1 pr\u00e1v\u011b kon\u010d\u00ed \u0161kolu a p\u0159em\u00fd\u0161l\u00ed o sv\u00e9 budoucnosti. Samoz\u0159ejm\u011b tr\u00e1v\u00ed mnoho \u010dasu na soci\u00e1ln\u00edch s\u00edt\u00edch<\/li>\n<li>v\u011bt\u0161\u00ed pov\u011bdom\u00ed o va\u0161\u00ed zna\u010dce<\/li>\n<li>v\u00edce proklik\u016f na va\u0161e webov\u00e9 str\u00e1nky<\/li>\n<li>1 minuta videa m\u00e1 hodnotu cca 1,8 milionu slov<\/li>\n<li>n\u00e1v\u0161t\u011bvn\u00edci, kte\u0159\u00ed se pod\u00edvaj\u00ed na video, z\u016fstanou o 2 minuty d\u00e9le na va\u0161em webu<\/li>\n<li>20% n\u00e1v\u0161t\u011bvn\u00edk\u016f va\u0161eho webu si p\u0159e\u010dte text, 80% si prohl\u00e9dne stejn\u00fd obsah formou videa<\/li>\n<li>pravd\u011bpodobnost, \u017ee dos\u00e1hnete sv\u00e9ho c\u00edle roste s videem a\u017e o 64%<\/li>\n<li>web obsahuj\u00edc\u00ed video m\u00e1 50-kr\u00e1t v\u011bt\u0161\u00ed \u0161anci za\u0159adit se mezi odkazy na prvn\u00ed str\u00e1nce Googlu<\/li>\n<li>cca 87% u\u017eivatel\u016f soci\u00e1ln\u00edch s\u00edt\u00ed sleduje videa \u2013 p\u0159\u00edsp\u011bvky s videem zaujmou a\u017e 3x v\u00edce<\/li>\n<li>video je to, \u010demu va\u0161i z\u00e1kazn\u00edci budou v\u011bnovat st\u00e1le v\u011bt\u0161\u00ed a v\u011bt\u0161\u00ed pozornost<\/li>\n<li>v\u00edce ne\u017e 1 bilion u\u017eivatel\u016f nav\u0161t\u00edv\u00ed YouTube video kan\u00e1ly ka\u017ed\u00fd m\u011bs\u00edc<\/li>\n<li>v roce 2020 tvo\u0159\u00ed a\u017e 90% cel\u00e9ho internetov\u00e9ho prostoru, chcete v t\u00e9to spole\u010dnosti chyb\u011bt?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Uveden\u00e1 cena obsahuje:<\/p>\n<p><strong>Preprodukci:<\/strong> N\u00e1vrh sc\u00e9n\u00e1\u0159e, konzultace +\u00a0<strong>Produkci:<\/strong>\u00a0Nat\u00e1\u010den\u00ed, kamera, sv\u011btla, re\u017eie +\u00a0<strong>Voice over:<\/strong>\u00a0Nahr\u00e1vac\u00ed studio (dabing) +\u00a0<strong>Postprodukci:<\/strong>\u00a0St\u0159ih videa v max. doporu\u010den\u00e9 d\u00e9lce 2 min., obrazov\u00e1 a zvukov\u00e1 postprodukce (barvy, ruchy, titulky, efekty) +\u00a0<strong>P\u0159ed\u00e1n\u00ed hotov\u00e9ho d\u00edla (Full HD, 4K).<\/strong><\/p>\n<p>Uveden\u00e1 cena neobsahuje: (tuto slu\u017ebu poskytujeme v n\u00e1vaznosti na vytvo\u0159en\u00e9 video)<\/p>\n<p><strong>Propagace:<\/strong>\u00a0\u2013 publikov\u00e1n\u00ed, efektivn\u00ed zac\u00edlen\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch a funk\u010dn\u00edch m\u00e9di\u00edch.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"featured_media":1838,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[175],"product_tag":[173,178,177,179,174,144,176],"class_list":{"0":"post-1835","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-konfucius-video-produkce","7":"product_tag-naborove-video","8":"product_tag-pr","9":"product_tag-pr-video","10":"product_tag-public-relations","11":"product_tag-recruitment","12":"product_tag-video","13":"product_tag-video-produkce","14":"it-has-gallery","16":"first","17":"instock","18":"virtual","19":"taxable","20":"purchasable","21":"product-type-simple"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.hrdevelopment.cz\/index.php?rest_route=\/wp\/v2\/product\/1835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hrdevelopment.cz\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.hrdevelopment.cz\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hrdevelopment.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1835"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hrdevelopment.cz\/index.php?rest_route=\/wp\/v2\/media\/1838"}],"wp:attachment":[{"href":"https:\/\/www.hrdevelopment.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1835"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.hrdevelopment.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=1835"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.hrdevelopment.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=1835"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.hrdevelopment.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=1835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}